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The basic rules are timeless, yet communication challenges are ever-new. HERE YOU FIND CONVERSATIONS AND ANALYSES OF WHAT MOVES US.
The biggest communication mistakes start-ups make? Thinking too academically and talking to investors too early. For startup coach Jan Fülscher, communication is successful when it builds bridges.
Startups
Strategic Communication
Alfred Hitchcock was a master of suspense and attention. His methods are also highly topical for modern communication – from meticulous planning and the art of omission to the skillful use of different levels of perception.
Storytelling
In these fast-moving times, an authentic brand image is more important than ever before. If you promise too much, you lose the trust of your customers.
Branding
