Die Grundregeln sind zeitlos, die Herausforderungen in der Kommunikation stets neu. Hier finden Sie Gespräche und Analysen zu dem, was uns bewegt.

“I see a lot of opportunities for niche players”

Sarcasm, irony, and sound layers: Today, multimodal LLMs are able to decode communication holistically. For Vsevolod Gavrilyuk, this marks a strategic turning point: companies can now assess content and audiences with far greater accuracy than ever before.

AI
Social Listening

Interview

“Successful Start-Ups Listen Carefully and Adapt to the Language of Their Clients”

The biggest communication mistakes start-ups make? Thinking too academically and talking to investors too early. For startup coach Jan Fülscher, communication is successful when it builds bridges.

Startups
Strategic Communication

Interview

“The AI assists me in articulating my personal visions more directly.”

A conversation about the possibilities and limitations of AI image generation, the sensitive copyright question, and Midjourney’s current dominance – a position increasingly challenged by emerging rivals.

AI
Visual rhetoric

Strategic Storytelling

Copywriting & Editing

Websites

Media Relations

Impact measurement

Data Science as a Service (DSaaS)

Social Listening

Contact

“I see a lot of opportunities for niche players”

“Successful Start-Ups Listen Carefully and Adapt to the Language of Their Clients”

“The AI assists me in articulating my personal visions more directly.”

Manage Cookies

Options

Required

Analytics