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Bürglimatte 15
8820 Wädenswil
Switzerland

© 2024 Telya GmbH

About us

A trusted team with a wide range of expertise – customized for your success.

Verena Parzer-Epp

CEO

Verena combines economic expertise with a flair for communication. As a former editor at the Neue Zürcher Zeitung and head of communications at Avenir Suisse, a a renowned Swiss think tank, she knows how to get to the heart of complex issues in an accessible way while maintaining strategic foresight. She holds a PhD in Economics from the University of Innsbruck and completed the IMD Digital Excellence Diploma in 2020. She loves spending her free time in nature – hiking, enjoying winter sports or, whenever possible, windsurfing.

Varduhi Martirosyan

Data Science Consultant

Varduhi is a seasoned Data Science Consultant with deep expertise in analytics. She specializes in developing insightful dashboards, streamlining data aggregation from diverse sources, and delivering predictive analytics and visualization solutions. With a decade of experience in data analysis, over five years specializing in machine learning and digital signal processing, and a master’s degree in engineering from Yerevan University, she brings deep expertise and a well-rounded skill set to the team. Varduhi is currently enrolled in a PhD program in Ethics and AI at the University of Lucerne.

Sarka Paska

Editorial assistant

As a content manager, Sarka keeps websites up to date with precise text and data maintenance. Her proficiency in several foreign languages is particularly valuable in this role. As an economist, she is interested in all topics at the intersection of economics, politics, society and sustainability. Sarka holds a Bachelor's degree in Economics from the University of Zurich. In her free time, she is drawn to faraway places, especially Canada.

Jakob Schaad

Public Affairs Consultant

Jakob is an expert in the interplay between politics, economics and civil society. He gained his in-depth experience in regulatory developments in leading positions at the Swiss National Bank, the International Monetary Fund and as a personal advisor to the Minister of Economic Affairs. He later served as Deputy CEO of the Swiss Bankers Association and Vice Director of Avenir Suisse. In his free time, he swaps his suit for a motorcycle or takes to the stage of an amateur theater.

Heike Scholten

Network Partner Stakeholder Communication

Heike combines strategic communication with scientific methodology. As founder of Sensor Advice and former campaign manager at economiesuisse, she has been developing innovative dialogue projects for over 25 years – currently "Wir, die Wirtschaft" (2024). Her stakeholder analyses create measurable value for companies and associations. She began her career in advertising, studied social, political and media sciences, and conducted research at the University of Zurich. Today, she shares her expertise as author, editor and lecturer at the University of Lucerne.

Nicole Dreyfus

Editor, proofreader, storyteller

As a journalist and historian, Nicole serves as the linguistic conscience of the Telya team. No misplaced comma escapes her, nor does any adjective go awry. History marketing is another of her passions: through targeted research in company archives and the presentation of historically based facts, she makes corporate histories tangible, strengthening customer loyalty. In her leisure time, she shares her fascination for Zurich's past by guiding historical tours through the city.

  • Verena Parzer-Epp

    CEO

  • Varduhi Martirosyan

    Data Science Consultant

  • Sarka Paska

    Editorial assistant

  • Jakob Schaad

    Public Affairs Consultant

  • Heike Scholten

    Network Partner Stakeholder Communication

  • Nicole Dreyfus

    Editor, proofreader, storyteller

Latest Articles

Blog

The AI gap: why the technology is ready, but the data are not

Switzerland leads in AI adoption—professionally and personally. Yet even as individual AI tools flourish, the transition to agentic AI is slow. The true obstacle to lasting productivity gains is not the technology itself: in too many organisations, the data simply are not ready for professional AI deployment.
Blog

What a Hungarian Upstart Can Teach Your Business

Two years ago, hardly anyone had heard of him. Today he is Hungary’s prime minister. Péter Magyar did not defeat Viktor Orbán with deeper pockets—but with a message that reached real people. That is precisely the strength many small businesses already possess. Most simply fail to use it.

  • SME

  • Strategic Communication
Interview

“I see a lot of opportunities for niche players”

Sarcasm, irony, and sound layers: Today, multimodal LLMs are able to decode communication holistically. For Vsevolod Gavrilyuk, this marks a strategic turning point: companies can now assess content and audiences with far greater accuracy than ever before.

  • AI

  • Social Listening
Blog

Reach Isn’t Necessarily Impact

Network analysis is a powerful tool: It helps organizations go beyond surface-level metrics like clicks and downloads to measure the true impact of their communication and advocacy efforts.

  • Network Analysis
Blog

ChatGPT, my code butler

Website programming, and especially debugging, can be tedious. ChatGPT is a practical assistant in this process: it generates code, finds errors, and creates documentation.

  • LLMs
Blog

When communication becomes an ejector seat for managers

Managers often fall not because of strategic misjudgments but because of the wrong way they handle communication.

  • Leadership Communication

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