Team - Telya

About us

A trusted team with a wide range of expertise – customized for your success.

Verena Parzer-Epp

CEO

Verena combines economic expertise with a flair for communication. As a former editor at the Neue Zürcher Zeitung and head of communications at Avenir Suisse, a a renowned Swiss think tank, she knows how to get to the heart of complex issues in an accessible way while maintaining strategic foresight. She holds a PhD in Economics from the University of Innsbruck and completed the IMD Digital Excellence Diploma in 2020. She loves spending her free time in nature – hiking, enjoying winter sports or, whenever possible, windsurfing.

Daria Zorina

Web Developer

Daria is responsible for Telya's web projects and develops customized WordPress websites and applications with a special focus on user-friendliness. After completing her doctorate in Computer Science, she gained many years of experience in Kharkiv. Upon arriving in Switzerland, she obtained a diploma as a Full Stack Developer at the Constructor Academy in Zurich. She likes to explore her new hometown of Wädenswil on roller skates or by mountain bike.

Varduhi Martirosyan

Data Science Consultant

Varduhi is a seasoned Data Science Consultant with deep expertise in analytics. She specializes in designing and developing insightful dashboards, streamlining data aggregation from diverse sources, and delivering predictive analytics and visualization solutions. With a decade of experience in data analysis, over five years specializing in machine learning and digital signal processing, and a master’s degree in engineering from Yerevan University, she brings deep expertise and a well-rounded skill set to the team. Varduhi loves everything related to mountains, following the principle: The higher and more remote, the greater the adventure.

Sarka Paska

Editorial assistant

As a content manager, Sarka keeps websites up to date with precise text and data maintenance. Her proficiency in several foreign languages is particularly valuable in this role. As an economist, she is interested in all topics at the intersection of economics, politics, society and sustainability. Sarka holds a Bachelor's degree in Economics from the University of Zurich. In her free time, she is drawn to faraway places, especially Canada.

Jakob Schaad

Public Affairs Consultant

Jakob is an expert in the interplay between politics, economics and civil society. He gained his in-depth experience in regulatory developments in leading positions at the Swiss National Bank, the International Monetary Fund and as a personal advisor to the Minister of Economic Affairs. He later served as Deputy CEO of the Swiss Bankers Association and Vice Director of Avenir Suisse. In his free time, he swaps his suit for a motorcycle or takes to the stage of an amateur theater.

Heike Scholten

Network Partner Stakeholder Communication

Heike combines strategic communication with scientific methodology. As founder of Sensor Advice and former campaign manager at economiesuisse, she has been developing innovative dialogue projects for over 25 years – currently "Wir, die Wirtschaft" (2024). Her stakeholder analyses create measurable value for companies and associations. She began her career in advertising, studied social, political and media sciences, and conducted research at the University of Zurich. Today, she shares her expertise as author, editor and lecturer at the University of Lucerne.

hs@sensoradvice.ch

Nicole Dreyfus

Editor, proofreader, storyteller

As a journalist and historian, Nicole serves as the linguistic conscience of the Telya team. No misplaced comma escapes her, nor does any adjective go awry. History marketing is another of her passions: through targeted research in company archives and the presentation of historically based facts, she makes corporate histories tangible, strengthening customer loyalty. In her leisure time, she shares her fascination for Zurich's past by guiding historical tours through the city.

Lukas Huggenberg

Digital publisher

Lukas advises Telya on the often complex world of digital publishing. As a former partner in a communications agency, he is well versed in the interfaces between design, programming, and customer needs. He finds the right tool for every challenge – from newsletter platforms to graphics programs and editorial systems. The necessary balance to the digital world comes naturally: his mixed-breed dog, who resembles a friendly black wolf, energetically demands their daily walks together.

Lukas Huggenberg

Verena Parzer-Epp

CEO
Daria Zorina

Web Developer
Varduhi Martirosyan

Data Science Consultant
Sarka Paska

Editorial assistant
Jakob Schaad

Public Affairs Consultant
Heike Scholten

Network Partner Stakeholder Communication
Nicole Dreyfus

Editor, proofreader, storyteller
Lukas Huggenberg

Digital publisher

Latest Articles

Interview

“Successful Start-Ups Listen Carefully and Adapt to the Language of Their Clients”

The biggest communication mistakes start-ups make? Thinking too academically and talking to investors too early. For startup coach Jan Fülscher, communication is successful when it builds bridges.

Startups
Strategic Communication

Blog

Telling Stories Like Hitchcock

Alfred Hitchcock was a master of suspense and attention. His methods are also highly topical for modern communication – from meticulous planning and the art of omission to the skillful use of different levels of perception.

Storytelling

Blog

“A” Like “Authenticity”

In these fast-moving times, an authentic brand image is more important than ever before. If you promise too much, you lose the trust of your customers.

Branding