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  • Storytelling

Telling Stories Like Hitchcock

More drama: The lessons of the cinema old master for communication work are plenty: meticulous preparation is one thing, but the true art lies in skillful omission and the targeted appeal to different senses.

Verena Parzer-Epp

Posted: 11 November 2024

Planning and focus

Hitchcock was famous for the precise composition of his scenes. Trained as a draftsman, he planned his films down to the smallest detail with the help of sketches and was at least as meticulous with the script, casting, costume and architectural design, editing and choice of music.

After this meticulous preparation, the director felt that filming was less of a creative process, sometimes even sleeping on set. But he always put a lot of time and energy into the key scenes: half of Janet Leigh’s shooting days in ‘Psycho’ were spent on the shower scene, and the actress said afterwards that she found the shoot so scary that she avoided shower cubicles for a long time afterwards.

  • Lesson #1: Hard conceptual work is the foundation for success, and the heart of a project deserves the most attention and resources.

The art of leaving things out

The master of goosebumps has demonstrated it: A good story is built step by step. Hitchcock revealed information in small doses, relying on the power of the unseen and the suspense of the unspoken.

In journalistic reporting, this means that not every aspect needs to be discussed. It is more important to have a main thread that provides orientation and meaningful titles that invite you to read.

It’s the same with presentations. It’s not about explaining everything in detail. The trick is to engage the audience and surprise them with new insights.

  • Lesson no. 2: A good story also lives from its gaps – because of the curiosity they arouse.

Hitchcock’s promotional image for ‘The Birds’, 1963, Universal

Addressing different levels of perception

The director despised films in which all information was conveyed through dialogue. He engaged his audience through strong images and action, used a variety of camera and editing techniques, and experimented with music and sound. In terms of communication, this means that we don’t always have to stick to words. Images and sound can speak for themselves just as well.

  • Lesson no. 3 for today’s communication: The strongest messages are often created beyond words.

Hitchcock is said to have said: ‘Drama is a life from which the boring moments have been cut out’.

So: more drama – please!