A conversation about the possibilities and limitations of AI image generation, the sensitive copyright question, and Midjourney’s current dominance – a position increasingly challenged by emerging rivals.

In these fast-moving times, an authentic brand image is more important than ever before. If you promise too much, you lose the trust of your customers.

Alfred Hitchcock was a master of suspense and attention. His methods are also highly topical for modern communication – from meticulous planning and the art of omission to the skillful use of different levels of perception.