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The basic rules are timeless, yet communication challenges are ever-new. HERE YOU FIND CONVERSATIONS AND ANALYSES OF WHAT MOVES US.

Blog

ChatGPT, my code butler

Website-Programmierung, vor allem die Fehlersuche, kann mühselig sein. ChatGPT ist in diesem Prozess ein praktischer Assistent: Es generiert Code, findet Fehler und erstellt Dokumentationen.
Interview

“Successful Start-Ups Listen Carefully and Adapt to the Language of Their Clients”

The biggest communication mistakes start-ups make? Thinking too academically and talking to investors too early. For startup coach Jan Fülscher, communication is successful when it builds bridges.

  • Startups

  • Strategic Communication
Blog

“A” Like “Authenticity”

In these fast-moving times, an authentic brand image is more important than ever before. If you promise too much, you lose the trust of your customers.

  • Branding
Blog

When communication becomes an ejector seat for managers

Oft sind es nicht die strategischen Fehlentscheidungen, die zum Fall von Managern führen, sondern der falsche Umgang mit der Kommunikation.
Interview

“The AI assists me in articulating my personal visions more directly.”

A conversation about the possibilities and limitations of AI image generation, the sensitive copyright question, and Midjourney’s current dominance – a position increasingly challenged by emerging rivals.

  • AI

  • Visual rhetoric
Blog

Back in Your Inbox: The Newsletter Strikes Again

Organic traffic: Quo vadis? Volatility and abrupt change are no longer confined to politics. Online, too, the ground is shifting. According to DataReportal, even digital juggernauts are experiencing steep declines in organic traffic: between March 2022 and March 2025, Wikipedia saw a drop of 22.7%, the New York Times 31.7%, and the BBC 27%. HubSpot,…
Blog

Telling Stories Like Hitchcock

Alfred Hitchcock was a master of suspense and attention. His methods are also highly topical for modern communication – from meticulous planning and the art of omission to the skillful use of different levels of perception.

  • Storytelling