Using technology to analyze your strengths and weaknesses
Communicating strategically also means keeping a constant eye on what’s around the next-but-one corner: What are your customers concerned about? What direction are their needs developing in? Are there recurring problems that you could be solving?
You can use so-called social listening to learn in real-time how you’re doing on the web, the context in which people are talking about your organization, your brand – and how you compare to the competition. Setting up an early warning system of this type puts you in a better position to identify not only risks and issues, but business opportunities.
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