A crucial act of translation
Once the strategy is written, the real grind begins: turning agreed goals into durable practice across business units. Good communications make the difference – bringing strategy to life so employees and customers truly understand what is at stake.
SenecaIf you don’t know which port you’re sailing to, no wind is favourable.
Whether a single project or a sweeping reset, the same three questions apply:
Why? How? What?
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- Meaning and impact
Storytelling anchors meaning: What contribution does your organisation make – for customers, employees and society? Clear, motivating value propositions provide direction and an emotional hook.
- Style and structure
Next we set the guard rails: What exactly do you promise? How do you differ from competitors? Who are the priority stakeholders – and through which channels and in what style (language, image, tone) will you reach them?
- Concrete messages – and a plan
The result is a message house: a guiding idea, three to five core messages, supporting evidence and clear calls to action by audience. On that basis we map an actionable plan with the right mix of channels and formats.
- Goals, process, accountability
Crisp objectives, transparent workflows and unequivocal responsibilities are another piece of the puzzle – vital for lasting success.
