Social Listening with an Omnichannel Dashboard

Frequently Asked Questions

• What is social listening, and how does it differ from traditional media monitoring?

  Social listening captures mentions across channels, not only in the established media: on social platforms, in forums, on blogs and on review sites. Rather than collecting individual articles, it identifies trends, shifts in mood and the course a subject takes, as they happen. Traditional media monitoring is usually confined to editorial sources; social listening takes in the public conversation as a whole.

• Which companies and organisations is social listening suited to?

  It suits companies, associations and institutions that want to follow how they are perceived — during a product launch, around a reputational issue, in a political debate, or in comparison with competitors. It is equally useful for finding the right influencers and for picking up reputational risks early.

• Which channels and languages are covered?

  The omnichannel dashboard brings together mentions from social media, online publications, blogs, forums and review sites. Analysis is multilingual, and results can be filtered by language, period, medium and author.

• How quickly do new mentions appear in the dashboard?

  Monitoring runs in real time. New signals are captured, categorised and reflected in the sentiment analysis as they arrive — from the first wave of a discussion to the point where it subsides.

• What does the dashboard include?

  Structured categorisation by language, medium, author and subject; extensive filtering; treemap and mosaic visualisations; AI-generated summaries; and detailed sentiment analysis down to product and aspect level. Results can be exported as XLS, CSV or PPT, and direct links lead to the original source.

• Can images and video be searched for brand mentions?

  Yes. Visual AI is available on request, identifying brand mentions in photographs and video.

• Who builds the dashboard?

  The omnichannel dashboards are produced with Semanticforce.ai, a company specialising in deep listening. Each dashboard is tailored to the needs of the organisation using it.