200 prompts, six platforms, two weeks
AI assistants answer with confidence – but not always correctly. They may overlook your brand, repeat outdated information, or simply get things wrong. Whether and how your company shows up in these answers can, however, be systematically assessed: together with the agencies Sergeant and JB Brand Strategy, we developed a structured audit for exactly this purpose. Using more than 200 prompts, we test across six AI platforms over two weeks how your brand is portrayed – in multiple languages, and directly benchmarked against your competitors. Your effort stays manageable: a one-hour kick-off workshop, where we define your brand, competitors, and target audiences together. We take care of the rest.
What you get
- Current-state assessment: Find out whether and how your brand appears in the answers of ChatGPT, Claude, Gemini & Co. – across six platforms and multiple languages.
- Fact check: We document where AI spreads false or contradictory information about your company, and rate each discrepancy by severity.
- Competitive benchmark: See which competitors are mentioned alongside you – and where they currently outperform you in AI perception.
- Roadmap: A prioritised list of concrete measures shows exactly what to tackle first – from technical foundations to citable content to media relations.
The quick way in: our free AI Check
Want a first impression before committing? Our free AI Check shows you in about 60 seconds how AI systems see your brand today.
After two weeks, we present the audit results to you in person: an executive summary for leadership, a full report for your communications or marketing team, and, on request, an interactive portal with all results. And because AI search keeps evolving, we’re happy to support you with implementation too – from a one-off optimisation to ongoing monitoring of your AI visibility.
A partnership of three agencies
The AI Audit is a joint development by Telya (strategy, communications, data analysis), Sergeant (programming, branding, design), and JB Brand Strategy (brand strategy). Three perspectives, one audit – very much in line with our belief that AI visibility is a team effort.
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