Switzerland leads in AI adoption—professionally and personally. Yet even as individual AI tools flourish, the transition to agentic AI is slow. The true obstacle to lasting productivity gains is not the technology itself: in too many organisations, the data simply are not ready for professional AI deployment.

Network analysis is a powerful tool: It helps organizations go beyond surface-level metrics like clicks and downloads to measure the true impact of their communication and advocacy efforts.

Four good reasons why email is currently gaining in importance as a communication channel.

Alfred Hitchcock was a master of suspense and attention. His methods are also highly topical for modern communication – from meticulous planning and the art of omission to the skillful use of different levels of perception.

Sarcasm, irony, and sound layers: Today, multimodal LLMs are able to decode communication holistically. For Vsevolod Gavrilyuk, this marks a strategic turning point: companies can now assess content and audiences with far greater accuracy than ever before.

Managers often fall not because of strategic misjudgments but because of the wrong way they handle communication.

A conversation about the possibilities and limitations of AI image generation, the sensitive copyright question, and Midjourney’s current dominance – a position increasingly challenged by emerging rivals.